Franchise solutions from McHardy and Co the franchising specialists

franchise guide

One of the most powerful business tools available

If you want to grow or improve returns from your business, then one of the most powerful business tools available is 'franchising' - using the word in its broadest sense.

Franchising helps you to release the potential for your brand and operating format by giving you the tools by which to attract, motivate and control the resources of commercial partners.

Defined broadly, franchising is the grant of a licence to a third party to operate to a defined and proven business format in return for a fee.

Clarity (through a well-planned and mutually viable commercial offer) and control (through an appropriate legal structure and clearly defined operating methods) protect and encourage fulfilment of those obligations to your standard.

If one or more of the following statements sound familiar, please contact us to explore how a third party approach to operating your business could help provide the returns you expect.

You could expand faster if the people and funds were more easily available Attract investment from motivated third parties in new locations and territories (UK or international) by offering a form of partnership agreement - franchise, licence, joint venture.

You could double your profitability if all operations were performing as well as they should. Convert company-owned operations to a partnership structure and in doing so motivate a third party to take responsibility for performance and costs - such as property, staff, stock control, operating overheads - leaving you to focus on the central issues of concept development and brand marketing.

You could beat the competition hands down if everyone had a business-owner's passion for service levels and performance. Replace direct operations with a much more effective and motivational tool - a business partner agreement - giving you higher performance through the knowledge and motivation of a local partner focused on the wealth creation opportunity which a 'franchise' structure creates.

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