Franchise solutions from McHardy and Co the franchising specialists

Max McHardy

Max has been directly involved in the field of franchising and commercial development since joining the Budget Rent a Car Corporation in 1970. At Budget he rose through the ranks to become UK Managing Director and ultimately International Vice-President with responsibility for Europe, Middle East and Africa. During this time he was Chairman of both the British Franchise Association (BFA) and British Vehicle Rental & Leasing Association (BVRLA). He has been advising organisations on the development and management of commercial partnerships since 1989.

Max has a wealth of knowledge and first hand experience of commercial development and managing third party channels to market. He is particularly familiar with the nuances of operating in a variety of international markets with specific strengths in the motor, retail, service, food and travel industries. His success in motivating and so achieving the very best from third party networks is well known. He is regularly called upon to represent clients in the negotiation of third party agreements or to act as specialist member of their management team in supporting and improving the performance through existing commercial relationships.

Joanne Logan

Joanne has first hand experience of implementing and managing commercial business partnership relationships as Trade Account Manager and Head of Franchising for Post Office Counters, responsible for the development and implementation of all aspects of their business to business licence programme with national retailers including J Sainsbury, Safeway, Thomas Cook and the Co-operative movement. Since joining BDO Stoy Hayward she has assisted a wide range of clients to tailor commercial partnership solutions to meet their own particular organisation objectives.

Her clients have ranged from large national and international organisations to small start-up businesses, seeking growth in UK and International markets including: Applebee's, BT, British Airways, Costa Coffee, EasyJet, Guinness Brewing World-wide, Halifax Estate Agents, Hamptons International, John Lewis Partnership, Laura Ashley and TGI Friday. She has also worked with both financial and legal professions, providing commercial reviews of franchise organisations and as expert advisor on mediation and litigation support cases.

David Hoad

David is a Human Resources and Organisation Development specialist, and is a corporate member of the Chartered Institute for Personnel & Development. Following a Business degree he has had thirty years experience in the private and public sectors, including education, telecomms, broadcasting, postal services and management consultancy.

After a number of posts in customer service, IT project management, employee communications and quality management within multinational PLCs, David gained extensive qualifications in personnel assessment & selection, psychometrics, and neuro-linguistic programming. He now focuses primarily on designing bespoke selection processes and on the development of potential in individuals, teams and organisations.

Richard Perdik

Richard has had considerable commercial and general management experience in both the retail and financial sectors, including first hand experience as a franchisee by way of the acquisition, implementation and operation of franchised post offices.

In addition to assisting with franchise conversion programmes, Richard has produced policies and procedures documentation and user manuals in retail, manufacturing and public service sectors, where recent clients include Royal Armouries Museum, SCS Upholstery plc and Business Link.

Richard works on local, national and international projects from his base in Newcastle upon Tyne.