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An experienced and professional team

Max McHardy

Max McHardy

Max has been directly involved in the field of franchising and commercial development since joining the Budget Rent a Car Corporation in the 1970s. At Budget he rose through the ranks to become UK Managing Director and ultimately International Vice-President with responsibility for Europe, Middle East and Africa. During this time he was Chairman of both the British Franchise Association (BFA) and British Vehicle Rental & Leasing Association (BVRLA). He has been advising organisations on the development and management of commercial partnerships since the 1990s.

Max has first hand experience of managing third party channels to market and the nuances of operating in a variety of international markets. with specific strengths in the retail, service, food, travel and motor industries. He is regularly called upon to represent clients in the negotiation of third party agreements or to act as specialist member of their management team in supporting and improving the performance through existing commercial relationships.


Joanne Logan

Joanne Logan

Joanne has led and conducted franchise projects since the 1990s. She has first hand experience of applying the principles of franchising to an original business initiative through her role as Head of Franchising for Post Office Counters, responsible for the development and implementation of all aspects of their business to business licence programme with major national retailers.

She has also worked with both financial and legal professions, providing commercial reviews of franchise organisations and/or to act as expert advisor on mediation and litigation support cases.


   
 
 
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