Franchise solutions from McHardy and Co the franchising specialists

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New business concepts

The Challenge

You've come up with a great new franchise business idea, perhaps based on intuition or maybe as a result of a major research project. It seems to have enormous potential but now you need to turn it into a commercial proposition which everyone can buy into with confidence - your investors, your employees, your suppliers and last but by no means least your customers.

That is going to involve, among other things, understanding the market, the price points, the trends, the competition. On the basis of that information you'll need to develop a business model, deciding which aspects of the operation to fund and operate directly and which to outsource or franchise to commercial partners.

market evaluation/competitor analyses operating model and go-to-market strategy financial model; fee structures legal structure

How we can help

We can help you to evolve your idea into a workable and commercially viable business initiative. Straightforward, structured methods to shape the initiative against four key drivers:

the market opportunity market facts to help validate or shape the product or service for the market and to direct competitive positioning and targeting

the operating & business processes the 'how' factor; building up a picture of the practical steps and resources needed to deliver the product or service to that market

the financial model quantifying the financial validity of the various operating approaches, fee structures, profit & loss, cash flows etc., to arrive at a workable commercial solution

the legal structure the commercial heads of terms for the franchise or other commercial partnership relationship.

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